01 — Introduction

I’m a B2B Content Strategist with 15+ years of experience shaping content ecosystems for global technology brands. My work sits at the intersection of content strategy, SEO, user experience, and growth—building systems that improve discoverability, drive product adoption, and accelerate MQL → SQL progression.

For the past six years, I’ve led content operations for complex, multi-language enterprise websites, owning everything from content governance and workflow design to cross-functional collaboration with product, sales, design, and RevOps. I specialize in turning fragmented content landscapes into high-performing, conversion-aligned ecosystems that support the full GTM motion.

My approach is analytical and impact-driven: every piece of content I create or optimize ties back to search intent, user pain points, and measurable business outcomes. I thrive in environments where content must deliver clarity, consistency, and commercial value.

02 — Experience

End-to-End Content Lifecycle Ownership

• Lead the full content lifecycle for global, multi-language web ecosystem—from content planning and creation to editing, optimization, publishing, and governance on CoreMedia.

• Drive quarterly content roadmaps by collaborating with portfolio teams, product stakeholders, design, and GTM owners to align content with business priorities.

• Conduct recurring content audits to identify gaps, redundancies, and optimization opportunities across pages, clusters, and UX flows.

• Oversee content quality, consistency, SEO alignment, and UX coherence across all web properties and digital campaigns.

Content Production, Optimization & Governance

• Managed the publication of 200+ web pages (English + German) while ensuring brand, UX, and SEO consistency.

• Created and optimized pillar pages and content clusters to rank for high-intent, commercially relevant keywords.

• Produced thought leadership assets—trend reports, market analyses, and research-driven long-form content—supporting brand authority and sales enablement.

• Ensured visual consistency across pages and PDFs through picture editing and asset management using Adobe Photoshop.

Performance, SEO & Conversion Impact

• Increased MQL generation by 40% through strategic gated assets, optimized content journeys, and targeted lead nurturing powered by Conductor and Searchmetrics.

• Improved organic traffic by 25% through continuous SEO tuning, user behavior analysis, and UX-driven content restructuring.

• Contributed to stronger MQL → SQL progression by:

  • developing mid-funnel content aligned with buyer pain points,

  • improving content pathways that guide users from discovery to evaluation,

  • optimizing CTAs, intent-based clusters, and product-aligned narratives,

  • collaborating with Sales and RevOps to refine messaging and qualification flows.

Content Operations & Workflow Management

• Managed high-volume operations, handling 500+ JIRA tickets monthly, including new page builds and ongoing updates.

• Streamlined content workflows using JIRA, Confluence, CoreMedia, and Sprinklr—reducing bottlenecks and improving delivery speed.

• Oversaw CMS migrations (Confluence → Sprinklr) and ensured continuity of content accuracy and metadata integrity.

• Maintained detailed planning logs, dashboards, and documentation to ensure visibility across teams.

Cross-Functional Collaboration

• Partnered with designers, developers, and marketing teams to deliver campaigns, product launches, and site enhancements on time.

• Coordinated closely with internal stakeholders to ensure content meets business, UX, and compliance requirements.

• Supported portfolio owners and GTM teams with content that enables product positioning, messaging, and campaign performance.

See what I can offer

I bring a proven ability to transform complex content ecosystems into high-performing, revenue-driving assets. With deep expertise across the full content lifecycle — from strategy and creation to optimization and governance — I help organizations build scalable, user-centric content foundations that fuel growth.

I combine strategic thinking with hands-on execution, ensuring every asset serves a clear purpose: stronger brand authority, higher conversions, and a seamless customer journey. Whether it’s improving MQL → SQL progression, elevating product narratives, or optimizing enterprise-scale websites, I focus on measurable outcomes, not just deliverables.

I thrive in cross-functional environments and excel at partnering with product, sales, SEO, design, and RevOps teams to align content with business goals. My approach is structured, data-driven, and always anchored in user intent — resulting in content that not only performs, but scales.

Let me help you build content systems that are clean, consistent, conversion-focused, and built for long-term success.

Mockup Page

I'd created a mockup About Us page for one of the clients to provide a basic idea about my content strategy here. I used Canva and AI tools to produce it.